Our Blog

Website traffic analytics provides critical insight into how your pages and campaigns are performing. Discover the metrics you need to be measuring here.

Published 10 Jan 2024 by Tim Langley, CANDDi
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Wondering whether you should identify anonymous website visitors to learn more about your target audience? Click here to learn why the answer is “yes!”

Published 18 Aug 2023 by Tim Langley, CANDDi
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Your business needs customers to be successful. You need strategies that turn sales leads into customers. Learn the best strategies in this guide.

Published 09 Aug 2023 by Tim Langley, CANDDi
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Your website can attract all kinds of visitors. Learn how they interact with your website and how to use the information in this guide to behavior tracking.

Published 31 Jul 2023 by Tim Langley, CANDDi
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Looking to generate B2B leads with email marketing strategies? Click here for a comprehensive guide on doing this effectively.

Published 26 Jul 2023 by Tim Langley, CANDDi
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How are you supposed to turn your casual website visitors into real, paying customers? If you're unsure about how to convert visitors, follow these tips!

Published 08 Jun 2023 by Tim Langley, CANDDi
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Is your business stuck in a rut and struggling to find leads? Give these creative lead generation ideas a try and watch your business thrive!

Published 31 May 2023 by Tim Langley, CANDDi
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Are you struggling to get people to visit your website? Lead generation software can help! Discover eight benefits here.

Published 25 Apr 2023 by Jasmine Collins, CANDDi
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When you track users on your website, you have to be careful with the data you find. Learn why customer privacy data is important for business here.

Published 12 Apr 2023 by Tim Langley, CANDDi
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What do you know about how to check a website's traffic? You can read about the best tools to use here in this detailed guide.

Published 10 Mar 2023 by Jasmine Collins, CANDDi
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The benefits of using visitor tracking software include increasing efficiency and improving customer service. Learn more about it in this breakdown.

Published 23 Feb 2023 by Jasmine Collins, CANDDi
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Website optimization plays a critical role in how your potential leads behave on your website, and how they convert. These tips will help you secure more leads.

Published 13 Feb 2023 by Jasmine Collins, CANDDi
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When it comes to new sales, the most important metric to consider is your online conversion rate. Here are a few innovative ways you can improve this rate.

Published 01 Feb 2023 by Jasmine Collins, CANDDi
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What are leads in business? Leads in business refer to a sales term for somebody who is interested in buying your products or services. Read more about it here.

Published 26 Jan 2023 by Jasmine Collins, CANDDi
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What are leads in CRM? You can read all about CRM lead generation and why it's important for your business here in this breakdown.

Published 19 Jan 2023 by Jasmine Collins, CANDDi
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How much do leads cost? If you are asking yourself this question, then we have the answers for you. Here's what you need to know about the cost of leads.

Published 10 Jan 2023 by Jasmine Collins, CANDDi
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Leads are a great way to boost your business both online and in person. Here's everything you need to know about where to buy leads.

Published 04 Jan 2023 by Jasmine Collins, CANDDi
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When it comes to leadfeeder vs. lead forensics, which tool is better for generating leads? Read our comparison to decide which one is better for you.

Published 21 Nov 2022 by Jasmine Collins, CANDDi
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Finding the right lead generation tool for your business requires knowing your options. When it comes to Leadfeeder vs. Albacross, here is the difference.

Published 27 Oct 2022 by Jasmine Collins, CANDDi
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Tracking the visitors that visit your website could come with loads of advantages. Here are 5 major benefits of visitor tracking for your website.

Published 21 Oct 2022 by Jasmine Collins, CANDDi
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Lead Forensics is one of the most popular website visitor tracking software options on the market. It offers a lot of features and flexibility, but how does Lead Forensics pricing work, and is it worth the investment?

Published 14 Oct 2022 by Jasmine Collins, CANDDi
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You can perform anonymous website visitor tracking to identify and reach out to the people visiting your site and convert them to sales leads. Here's how.

Published 21 Sep 2022 by Jasmine Collins, CANDDi
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Nearly 85% of marketers say that account-based marketing offers a better ROI than other marketing investments. You may want to start using the strategy for your business as well.

Published 22 Aug 2022 by Jasmine Collins, CANDDi
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More businesses might be interested in working with a great B2B lead generation agency if they appreciated the benefits of doing so. Read on to learn all about the most important things to understand about the amazing advantages that come with working with a B2B lead generation agency!

Published 08 Aug 2022 by Jasmine Collins, CANDDi
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If you don't track website analytics, you are missing out on a huge opportunity to increase sales, allocate your marketing dollars better, and build customer trust. With website visitor tracking software, you can learn more about your website traffic to tweak your strategy for the better. Keep reading to learn what you need to know when using this software.

Published 31 Jul 2022 by Tim Langley, CANDDi
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As a business owner, you're always looking for ways to improve your company's performance and measure your success. One way to do this is by setting key performance indicators (KPIs.)

Published 24 Jun 2022 by Chris Glover, CANDDi
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It's no secret that SEO is always changing. What worked five years ago may not work today, and what works today may not work tomorrow. That's why it's important to stay on top of the latest trends in SEO if you want your website to rank high in search engine results pages (SERPs).

Published 22 Jun 2022 by Chris Glover, CANDDi
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As a business owner, you know that generating leads is essential to the success of your company. Marketing campaigns are designed to bring potential customers to your website, but how do you know if your marketing efforts are really paying off?

Published 20 Jun 2022 by Chris Glover, CANDDi
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There's a lot of buzz around inbound and outbound marketing, but what do they actually mean? And which is the right approach for your business? In this post, we'll break down the key differences between inbound and outbound marketing, and help you decide which one is right for you.

Published 17 Jun 2022 by Chris Glover, CANDDi
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No matter how great your website is, if you don't have a solid marketing strategy in place, it won't achieve the results you're hoping for. In this post, we'll discuss some tips for strengthening your website marketing strategy. By following these tips, you can improve your website's visibility and drive more traffic to your site. Let's get started!

Published 15 Jun 2022 by Chris Glover, CANDDi
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We’re hiring - find out more about joining our team.

Published 14 Jun 2022 by Chris Glover, CANDDi
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In the world of online marketing, there are a lot of metrics that you can track in order to measure the success of your campaigns. However, some of these metrics are more important than others, and one of the most important is unique visitors. In this blog we name five reasons why unique visitors are so important.

Published 13 Jun 2022 by Chris Glover, CANDDi
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If you're in sales, then you know that one of the hardest things to do is to turn a cold prospect into a warm lead. It can be a daunting task, but if you have the right tools and strategies in place, it's definitely possible.

Published 10 Jun 2022 by Chris Glover, CANDDi
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Actionable data is information that can be used to make decisions. This type of data can be gleaned from many sources, including market research, customer feedback, and business analytics

Published 08 Jun 2022 by Chris Glover, CANDDi
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There are a lot of myths out there about visitor tracking, and it can be tough to know what’s true and what’s not. We’re here to help bust some of those myths and set the record straight about what visitor tracking can and can’t do.

Published 06 Jun 2022 by Chris Glover, CANDDi
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As a business owner, you know that having a strong web presence is critical to your success. But creating engaging, user-friendly content can be challenging. If you're not sure where to start, or you're struggling to keep your website content fresh and relevant, check out these ten tips for optimizing your website content.

Published 05 Jun 2022 by Chris Glover, CANDDi
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Click through rate (CTR) is a metric that measures the number of times a user clicks on a link or call to action (CTA) on your website. A high CTR indicates that users are interested in what you have to offer and are more likely to convert into leads or customers.

Published 04 Jun 2022 by Chris Glover, CANDDi
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As a website owner, you are probably familiar with some of the most important metrics that you need to track in order to gauge the success of your site. Things like pageviews, unique visitors, time on site, and bounce rate are all important factors that can give you a good idea of how your site is performing.

Published 02 Jun 2022 by Chris Glover, CANDDi
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It's important to make sure your website is set up to convert as many visitors as possible into customers. Unfortunately, many websites fall victim to common traps that kill their conversion rates. In this post, we'll explore seven of the most common conversion killers, and we'll offer tips for avoiding them.

Published 30 May 2022 by Chris Glover, CANDDi
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As a business, one of your main goals is to identify your target audience and attract them to your products or services. The better you can understand your audience, the more likely you are to appeal to them and generate leads that convert into sales.

Published 27 May 2022 by Chris Glover, CANDDi
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Did you know that sometimes the most valuable insights can be hidden in plain sight? In this blog post, we'll explore some of the most common patterns of website traffic, and show you how to find them.

Published 25 May 2022 by Chris Glover, CANDDi
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Let's face it - in today's business world, website performance is more important than ever. A slow or unresponsive website can cost you dearly in terms of lost visitors, customers, and revenue.

Published 18 May 2022 by Chris Glover, CANDDi
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As a business owner, you want to know as much as possible about your website visitors. This information can help you make decisions about how to improve your website and track the success of your marketing campaigns.

Published 16 May 2022 by Tim Langley, CANDDi
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A marketing strategy is a plan of action that businesses use to promote and sell their products or services. The main goal of a marketing strategy is to boost brand awareness and sales, there are many different marketing strategies that businesses can use to achieve these goals.

Published 13 May 2022 by Chris Glover, CANDDi
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CANDDi is an incredibly powerful tool, not just for identifying potential sales leads, but for understanding how those leads found you in the first place. This is done through a variety of means, including forms on the website, calls, targeted CANDDi captures, and marketing emails. The benefits of this are numerous, as it allows businesses to work much smarter.

Published 11 May 2022 by Chris Glover, CANDDi
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As a business owner, you may have heard the term "keywords" before but aren't quite sure what they are or how to use them. Keywords are words or phrases that describe your business, product, or service. They are an important part of your website and marketing materials, and can help potential customers find you online.

Published 09 May 2022 by Jasmine Collins, CANDDi
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As the internet becomes an increasingly essential part of doing business, it's more important than ever to understand website traffic data trends. Website traffic data can give you insights into how well your site is performing, where your visitors are coming from, and what pages they're most interested in.

Published 06 May 2022 by Chris Glover, CANDDi
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If you’re running a business, it’s important to know as much about your customers as possible. This is where CANDDi comes in. CANDDi is a powerful tool that helps track and identify the people who are visiting your website, this can help generate more leads from marketing and help close more sales.

Published 04 May 2022 by Chris Glover, CANDDi
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When it comes to tracking people's online activity, there are a lot of different ways to go about it. One such method is using an IP tracker.

Published 02 May 2022 by Chris Glover, CANDDi
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There is a lot of power in digital tools that can be used for lead generation. However, not utilizing them correctly is a big challenge for many businesses. One of these tools is the data gathered from websites.

Published 29 Apr 2022 by Tim Langley, CANDDi
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Making sure your website provides a great visitor experience is crucial for keeping people engaged and ensuring they stick around long enough to learn more about your business.

Published 28 Apr 2022 by Chris Glover, CANDDi
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Did you know that 93 percent of American adults now use the internet? What started as a novelty has now become the main way that many companies find new business opportunities.

Published 26 Apr 2022 by Tim Langley, CANDDi
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If you're running a business, your website is one of your most important marketing tools. It's often the first place potential customers will go to learn about your products or services. And if your website is poorly designed or not fit for purpose, it could be costing you conversions.

Published 22 Apr 2022 by Tim Langley, CANDDi
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Do you know who is visiting your website? Do you know what they are looking at and why? If not, you need to start using a website tracker.

Published 20 Apr 2022 by Chris Glover, CANDDi
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Top 7 Tips to Prevent Website Visitors from Bouncing

Published 18 Apr 2022 by Chris Glover, CANDDi
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As website owners, it's important to understand how users interact with our site. Do they scroll down the page? What links do they click on? Where do their eyes focus?

Published 15 Apr 2022 by Jasmine Collins, CANDDi
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UTM codes allow any business to track the traffic of their content effectively. Traffic is one of the most important metrics to look at when analyzing digital content.

Published 17 Sep 2021 by Burkhard Berger, CANDDi
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So, what should you track?

Published 29 Jul 2021 by Ellice Eadie, CANDDi
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Apple's new email tracking protection

Published 23 Jul 2021 by Ellice Eadie, CANDDi
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We're not kidding

Published 05 Jul 2021 by Ellice Eadie, CANDDi
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More U-turns than... You know the rest

Published 30 Jun 2021 by Ellice Eadie, CANDDi
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Leverage your content with these easy SEO strategies

Published 07 Jun 2021 by Ellice Eadie, CANDDi
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Are you getting the most out of your data?

Published 25 May 2021 by Ellice Eadie, CANDDi
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Zero-party data is on the rise

Published 06 May 2021 by Ellice Eadie, CANDDi
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Sometimes the most expensive software is the one you aren’t using

Published 27 Apr 2021 by Ellice Eadie, CANDDi
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If it’s not in this guide, you don’t need to know

Published 22 Apr 2021 by Ellice Eadie, CANDDi
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Bigger and better than before

Published 12 Apr 2021 by Ellice Eadie, CANDDi
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How can something so intelligent be so misguided?

Published 09 Apr 2021 by Ellice Eadie, CANDDi
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A data-driven marketing guide

Published 31 Mar 2021 by Ellice Eadie, CANDDi
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What does another privacy advance mean for your tracking tools?

Published 24 Feb 2021 by Ellice Eadie, CANDDi
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Are changes in working conditions putting your business at risk?

Published 18 Feb 2021 by Ellice Eadie, CANDDi
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Time to bridge the gender divide

Published 03 Feb 2021 by Ellice Eadie, CANDDi
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When it comes to AI, is there too much of a good thing?

Published 20 Jan 2021 by Ellice Eadie, CANDDi
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What does this mean for you and your data?

Published 11 Jan 2021 by Ellice Eadie, CANDDi
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You only regret the SaaS you don’t buy. Or something like that.

Published 08 Jan 2021 by Ellice Eadie, CANDDi
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The answer to your marketing New Year’s resolution...

Published 18 Dec 2020 by Ellice Eadie, CANDDi
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The answer to your marketing New Year’s resolution...

Published 17 Dec 2020 by Ellice Eadie, CANDDi
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A Christmas offer you can’t refuse!

Published 16 Dec 2020 by Ellice Eadie, CANDDi
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Colleagues or clients… they’ll never ignore you again

Published 15 Dec 2020 by Ellice Eadie, CANDDi
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Too soon?

Published 11 Dec 2020 by Ellice Eadie, CANDDi
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It’s about time...

Published 07 Dec 2020 by Chris Glover, CANDDi
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Here’s what’s possible, and which solution is right for you

Published 23 Nov 2020 by Chris Glover, CANDDi
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How has the technology behind website visitor tracking changed?

Published 03 Nov 2020 by Ellice Eadie, CANDDi
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Find out why everyone’s identification rates vary, and the average rates you can expect

Published 28 Oct 2020 by Chris Glover, CANDDi
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We’ve got the data you can rely on

Published 13 Oct 2020 by Ellice Eadie, CANDDi
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The battle of the capture form

Published 30 Sep 2020 by Ellice Eadie, CANDDi
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New feature alert!

Published 25 Sep 2020 by Ellice Eadie, CANDDi
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The more you know...

Published 17 Sep 2020 by Ellice Eadie, CANDDi
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Will anything stay the same?

Published 11 Sep 2020 by Ellice Eadie, CANDDi
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The CANDDi guide to all things IP related and how they actually work

Published 03 Sep 2020 by Ellice Eadie, CANDDi
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Is Laughter the Best Medicine?

Published 24 Aug 2020 by Ellice Eadie, CANDDi
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Looking to make the most of your website? Then you need to be utilising web analytics tools.

Published 19 Jan 2015 by Ellice Eadie, CANDDi
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It’s not one size fits all

Published 03 Aug 2011 by Ellice Eadie, CANDDi
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