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5 Ways CANDDi Identifies Visitors and its Benefits

Published 11 May 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

CANDDi is an incredibly powerful tool, not just for identifying potential sales leads, but for understanding how those leads found you in the first place. This is done through a variety of means, including forms on the website, calls, targeted CANDDi captures, and marketing emails. The benefits of this are numerous, as it allows businesses to work much smarter.

CANDDi also gives businesses the ability to score their leads, so they can focus on the hottest prospects first. This is an essential tool for any sales team, and it’s one that can save a lot of time and energy in the long run.

CANDDi Dashboard

There are five main ways CANDDi can identify a website visitor, each with its own benefits:

1. Completing a Form on your Website

One way CANDDi identifies visitors is through forms on the website. This is the most basic way to capture leads with CANDDi, but it is an extremely valuable way to gain information about the users completing forms on your website.

How is this Beneficial?

The benefits of this are numerous, but the most important one is that it allows businesses to immediately start collecting data about potential leads, such as their name, email address and phone number. This data can be used to follow up with leads and turn them into customers down the line.

2. Receiving a Phone Call

CANDDi can also track inbound calls to your business and match them up with any visitor data you have on file. This is extremely useful for businesses that rely heavily on phone sales or customer service.

How is this Beneficial?

This is beneficial because it allows businesses to see which marketing campaigns are driving phone calls, and also allows businesses to track the progress of each call from start to finish. This data can be used to improve your marketing campaigns and increase sales conversions, you can better assess their needs and tailor your sales pitch or customer service accordingly.

3. Completing a CANDDi Capture

CANDDi Captures are customizable pop-up forms that can be installed on your website. These forms allow you to collect more detailed information about leads than a traditional web form, such as specific pain points or areas of interest.

How is this Beneficial?

CANDDi Captures are an incredibly valuable way to generate high-quality leads that are more likely to convert into customers. This results in higher quality leads that are more likely to convert into customers. As CANDDi Captures are completely customizable, you really can make the pop-up form tailored to exactly the right message for your business.

4. Receiving a Marketing Email

If you use CANDDi in conjunction with an email marketing tool like MailChimp, you can track which website visitors receive your marketing emails and how they interact with them. This is a great way to track the effectiveness of your email marketing campaigns.

How is this Beneficial?

This information can be used to segment leads based on their interactions with your emails, which allows you to send more targeted emails that are more likely to result in a sale.

5. Sales Team Sends a 1-2-1 Email

The final way CANDDi can track leads is by understanding which website visitors receive 1-2-1 emails from your sales team. This data can be used to gauge the effectiveness of your sales team’s outreach and identify any areas for improvement.

How is this Beneficial?

This is beneficial because it allows businesses to track the progress of each lead and see how they are interacting with your sales team. This data can be used to improve your sales process and increase sales conversions, it also allows a more personalised experience for the potential lead.

Why is Visitor Tracking Important for Business?

There are a number of reasons why visitor tracking is important for businesses. First, it can help businesses identify patterns in customer behavior. This information can be used to improve the customer experience and increase sales. Additionally, visitor tracking can help businesses track the success of marketing campaigns and pinpoint areas where improvement is needed. Finally, visitor tracking can provide valuable insight into the overall health of a business and its ability to attract and retain customers.

How to get Started with Visitor Tracking for a Business?

Businesses have long used visitor tracking as a way to better understand who their customers are and what they are looking for. By tracking visitors, businesses can learn about customer trends and preferences, optimize their marketing efforts, and ultimately improve their bottom line.

There are a number of different ways to track visitors, but one of the most popular and effective methods is through the use of web analytics. Web analytics platforms offer businesses a wealth of data about their website visitors, including where they come from, what pages they visit, how long they stay on the site, and what actions they take.

If you’re interested in getting started with visitor tracking for your business, CANDDi is a great solution. We have a wide range of integrations with popular marketing and sales tools, making it easy to get started.

How to Get the Most Out of your Visitor Tracking Tool?

There are a few key ways to get the most out of your visitor tracking tool:

  1. Use it to segment leads and target them with more relevant marketing campaigns.
  2. Use it to understand which marketing channels are driving the most phone calls or sales inquiries.
  3. Use it to track the progress of each lead and identify any areas for improvement in your sales process.

By following these tips, you can make sure that you’re making the most out of your visitor tracking tool and using it to its full potential.

Conclusion

Overall, CANDDi is a very powerful tool that provides valuable insights into how website visitors interact with your brand. Each of these methods provides valuable insights that can help businesses better understand their audience and how they interact with their website and brand. By understanding the five ways CANDDi identifies visitors, you can better assess your audience and generate more high-quality leads that are more likely to convert into customers.

If you would like to learn more about CANDDi or visitor tracking, please feel free to contact us. We would be more than happy to answer any of your questions.

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