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Top SEO Trends

Published 22 Jun 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

It's no secret that SEO is always changing. What worked five years ago may not work today, and what works today may not work tomorrow. That's why it's important to stay on top of the latest trends in SEO if you want your website to rank high in search engine results pages (SERPs).

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What is SEO?

Search engine optimization (SEO) is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.

There are a lot of different factors that go into SEO, from the words on your website to the way other sites link to you on the web. But keeping up with all of the changes and trends can be tricky.

Voice search is one of the most popular trends in SEO right now, and it’s only going to become more important in the coming years. More and more people are using voice assistants like Siri, Alexa, and Google Assistant to perform web searches, and that trend is only going to continue. To make sure your website is optimized for voice search, you need to focus on long-tail keywords, natural language, and structured data.

How Can CANDDi Help?

CANDDi can help you with voice search by providing you with the data you need to optimize your website for this growing trend. We can show you which keywords are being used most often in voice searches, and we can help you structure your data to make it more accessible to voice assistants.

Visual search is another growing trend in SEO. People are increasingly using images and videos to search for information on the web. To make sure your website is optimized for visual search, you need to make sure your images are high-quality and have relevant alt text. You should also consider creating videos to help improve your website’s visibility in search results.

How Can CANDDi Help?

When it comes to visual search CANDDi helps by providing you with high-quality images and videos that are optimized for search engines. We can also help you create alt text for your images to make sure they are properly indexed by Google and other search engines.

User Experience

UX (User Experience) is becoming increasingly important to Google when it comes to ranking websites. That means that if you want your website to rank well, you need to focus on creating a great user experience. That means having a well-designed website that is easy to navigate and provides users with the information they are looking for.

How Can CANDDi Help?

CANDDi provides the data you need to optimize your website for this growing trend. We can show you which pages on your website are getting the most traffic and we can help you identify any areas where users are having difficulty navigating your site.

Mobile-First Indexing

Mobile-first indexing is another big trend in SEO. Google has announced that it will be moving towards a mobile-first index, which means that the mobile version of your website will be used to determine your rankings in search results. This is a big change, and it means that you need to make sure your website is optimized for mobile devices if you want to rank well in search results.

How Can CANDDi Help?

CANDDi can show you which pages on your site are being accessed most often from mobile devices, and we can help you identify any areas where your site is not optimized for mobile devices.

Semantic search is a trend that is becoming increasingly important in SEO. Semantic search is about understanding the meaning of a query and providing results that are relevant to that meaning. To make sure your website is optimized for semantic search, you need to focus on creating content that is well-written and informative.

How Can CANDDi Help?

CANDDi helps to determine keywords and their intent with semantic search. We can show you which keywords are being used most often in semantic searches, and we can help you create content that is relevant to those keywords.

Schema Markup

Schema markup is a type of code that can be added to your website to provide additional information about your content. Schema markup can help your website show up in more relevant search results and can also help improve click-through rates.

How Can CANDDi Help?

CANDDi can help with schema markup by providing you with the code you need to add schema markup to your website. We can also help you create content that is relevant to your schema markup, and we can help you optimize your website for this growing trend.

Social Media

Social media is a big part of SEO, and it’s only going to become more important in the coming years. If you want your website to rank well, you need to make sure you are active on social media and that you are creating content that is shareable and engaging.

How Can CANDDi Help?

Understanding the data you need to optimize your social media strategy is highly important and that’s where CANNDi can help. We can show you which social media channels are being used most often to share your content, and we can help you create content that is more likely to be shared on social media.

Local SEO

Local SEO is a type of SEO that is focused on optimizing your website for local search results. If you want your website to rank well in local search results, you need to make sure your website is optimized for local keywords and that you are active on local directories and listings.

How Can CANDDi Help?

CANDDi looks at the local SEO data to help you enhance your website for local search results. We can show you which local keywords are being used most often to find your website, and we can help you create content that is relevant to those keywords. We can also help you get listed on local directories and listings.

Conclusion

SEO is an ever-evolving industry, and it can be difficult to keep up with the latest trends. But that’s where we come in. At CANDDi, we track and identify the people who are visiting your website so you can take advantage of the latest SEO trends and improve your business’ bottom line. Contact us today to learn more about how we can help you stay ahead of the curve!

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