Over the last couple of years, the world of domain names has dramatically changed. ICANN – the organisation responsible for the management of the domain system – has been rolling out new domain endings since October 2014.

The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality it is often complex, with many disparate facets that need management and investment in the form of time, technology and reporting.

Marketing automation is about fast reactions but in B2B markets, it’s not always a case of jumping on the phone to Sell! Sell! Sell! However, you always have to be ready to move quickly to spot the point at which the customer is ready to buy.

I recently had a pretty tough week. The kind of week that ends up in the bar across the street from the CANDDi office for a consolatory pint. This is a bar that I have frequented since setting up shop in Manchester city centre two years ago, and the team and I often go in on a Friday evening to wind down (or up) ready for the weekend. On this occasion I was alone as I sat at the bar and got my wallet out.

Book of the Future is an ‘Applied Futurism’ consultancy, offering organizations such as the NHS, ICAEW and Sony advice on how the can best respond and adapt to innovation. Founder, Tom Cheesewright, is also a conference speaker and media commentator, appearing quite often as a panelist on the topic of Futurism.

In this whitepaper, David Gilroy, from Conscious Solutions, looks at how the legal profession is using Visitor Analytics tools, like CANDDi, to identify new customers and to build stronger relationships with existing clients.

Since 1996, businesses have been using pay-per-click advertising (PPC) to drive targeted traffic to their websites. With their monopoly position, the majority of this money has gone to Google. Over time, the way that PPC works has become steadily more sophisticated, and more expensive. What was once a cheap way of generating traffic is now big business, with some of the most popular keywords commanding a cost per click in excess of £75.

The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality it is often complex, with many disparate facets that need management and investment in the form of time, technology and reporting.