Our Blog

Curious if B2B lead generation companies are worth it? Discover the benefits, costs, and value they bring to your business.

Published 09 Jul 2024 by Tim Langley, CANDDi
Read this in about 10 minutes

Discover the top features to look for in account-based marketing software. Equip your team with the best tools. Learn more now!

Published 27 Jun 2024 by Tim Langley, CANDDi
Read this in about 10 minutes

Discover how to harness the power of online content for your B2B sales lead generation efforts. Get more attention, sales, and referrals with these tactics.

Published 24 Apr 2024 by Tim Langley, CANDDi
Read this in about 10 minutes

Make your web pages work for you by improving how well they perform! Use our B2B conversion rate optimization guide to get started.

Published 11 Apr 2024 by Tim Langley, CANDDi
Read this in about 10 minutes

Explore our guide to learn the basics of cookie tracking and how to use that data (in tandem with our tool) to gain a better understanding of your audience.

Published 02 Apr 2024 by Tim Langley, CANDDi
Read this in about 11 minutes

Are you ready to boost your marketing campaign this year? This checklist will help enhance your B2B website strategy with these tools.

Published 18 Mar 2024 by Tim Langley, CANDDi
Read this in about 10 minutes

If your lead generation isn't successful, you may be wondering why. Learn the secrets of successful B2B targeted lead generation here.

Published 08 Mar 2024 by Tim Langley, CANDDi
Read this in about 11 minutes

Are your B2B leads escaping you? Don't worry! In 2024, learn how to use the right tools to secure them quicker. Learn how to generate B2B leads better here.

Published 28 Feb 2024 by Tim Langley, CANDDi
Read this in about 10 minutes

Your website tracking data holds powerful insights into how potential customers are behaving. We take a look at how to turn that behavior into sales.

Published 16 Feb 2024 by Tim Langley, CANDDi
Read this in about 11 minutes

Finding new clients is necessary to grow your business, and there are a few strategies you can deploy. Find out more about prospecting vs lead generation here.

Published 01 Feb 2024 by Tim Langley, CANDDi
Read this in about 11 minutes

Knowing what success looks like can help your team perform. We take a closer look at the B2B sales meaning, and what it takes to find success in this space.

Published 26 Jan 2024 by Tim Langley, CANDDi
Read this in about 10 minutes

You have options when it comes to generating leads for your company. Click here for eleven B2B lead generation strategies to try in 2023.

Published 14 Dec 2023 by Tim Langley, CANDDi
Read this in about 10 minutes

Are you looking for the right sales prospecting tools for your business? Check out the 13 best lead prospecting tools of 2023.

Published 07 Dec 2023 by Tim Langley, CANDDi
Read this in about 10 minutes

Are you looking for an alternative to Google Analytics? Click here for a guide to the best Google Analytics alternatives of 2023.

Published 10 Nov 2023 by Tim Langley, CANDDi
Read this in about 11 minutes

Increasing your sales prospects doesn't have to be complicated. Read here to find out how to choose the right sales prospecting software for your business.

Published 01 Nov 2023 by Tim Langley, CANDDi
Read this in about 10 minutes

With the right outbound marketing strategy for B2B, your business can grow faster than it ever has. Learn about various strategies here!

Published 26 Sep 2023 by Tim Langley, CANDDi
Read this in about 7 minutes

Are you interested in learning the ins and outs of lead prospecting? Click here for a beginner's guide to prospecting leads in 2023.

Published 05 Sep 2023 by Tim Langley, CANDDi
Read this in about 7 minutes

IP Tracking can be a mysterious tool…

Published 13 Apr 2022 by Jasmine Collins, CANDDi
Read this in about 4 minutes

Lend a helping hand to your prospects’ journey

Published 11 Apr 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

Get concrete results from your website tracking

Published 06 Apr 2022 by Chris Glover, CANDDi
Read this in about 4 minutes

The Great Eight of website analytics…

Published 04 Apr 2022 by Jasmine Collins, CANDDi
Read this in about 5 minutes

An oft-overlooked metric that provides huge benefits

Published 01 Apr 2022 by Chris Glover, CANDDi
Read this in about 3 minutes

Get to grips with the holy grail of marketing metrics

Published 30 Mar 2022 by Jasmine Collins, CANDDi
Read this in about 3 minutes

Time to boost that all-important metric

Published 28 Mar 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

Know thy customers.

Published 25 Mar 2022 by Chris Glover, CANDDi
Read this in about 4 minutes

How to stop comparing apples with oranges!

Published 17 Mar 2022 by Jasmine Collins, CANDDi
Read this in about 4 minutes

Crucial for attracting new pairs of eyes onto your products

Published 15 Mar 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

Brush up on how your potential customers interact with you online

Published 03 Mar 2022 by Chris Glover, CANDDi
Read this in about 5 minutes

Do you know the difference between a sales prospect and a lead? Get the knowledge you need for your B2B Marketing campaign and grow your customer base.

Published 01 Mar 2022 by Chris Glover, CANDDi
Read this in about 4 minutes

Lead prospects can promote your business and create advantageous sales. Read how lead prospects can benefit B2B marketing campaigns.

Published 24 Feb 2022 by Chris Glover, CANDDi
Read this in about 4 minutes

Your company's marketing funnel should be uniquely tailored to how your customers buy. Here are 8 great growth marketing tactics for each stage of the funnel.

Published 08 Feb 2022 by Chris Glover, CANDDi
Read this in about 6 minutes

Lead prospecting is the process of attracting qualified leads to your business' sales pipeline. Stack the pipeline with these practical approaches and tips.

Published 03 Feb 2022 by Saadia Choudry, CANDDi
Read this in about 5 minutes

If you're trying to see how visitors interact with your website, you should consider using session replay. But what is session replay? Find out in this guide.

Published 10 Jan 2022 by Saadia Choudry, CANDDi
Read this in about 4 minutes

Using SEO is a great way to attract your target audience to your platform, but how? Learn all about using SEO for lead generation here.

Published 04 Jan 2022 by Saadia Choudry, CANDDi
Read this in about 4 minutes

How much do you know about B2B Lead Generation? Read our complete guide to learn everything that you need to know on the subject.

Published 13 Dec 2021 by Saadia Choudry, CANDDi
Read this in about 5 minutes

Email still reigns supreme as one of the most used mediums for communication through the internet. Read on to learn everything that you need to know on the subject.

Published 06 Dec 2021 by Burkhard Berger, CANDDi
Read this in about 17 minutes

Would you like to know why you should track website visitors? Read on to learn everything that you need to know on the subject.

Published 29 Nov 2021 by Saadia Choudry, CANDDi
Read this in about 4 minutes

If you are looking for a Lead Forensics alternative, then CANDDi may be a great option for you. Here's how CANDDi can help with your visitor tracking needs.

Published 05 Nov 2021 by Saadia Choudry, CANDDi
Read this in about 5 minutes

If you have a business website, then visitor tracking can be a useful tool for you. This is the importance of website visitor tracking for your company.

Published 01 Nov 2021 by Saadia Choudry, CANDDi
Read this in about 5 minutes

Better customer data equals better sales. Using customer data is like having a guide in navigating your business in this competitive industry. Without customer data, you’re blindly doing marketing and hoping something sticks.

Published 06 Oct 2021 by Burkhard Berger, CANDDi
Read this in about 14 minutes

How well do you understand the needs of your visitors?

Published 01 Oct 2021 by Saadia Choudry, CANDDi
Read this in about 10 minutes

Are you ready to revolutionize your business? Read this guide for the top fifteen benefits of website visitor tracking to learn how to boost your sales today!

Published 20 Sep 2021 by Saadia Choudry, CANDDi
Read this in about 15 minutes

The art of social selling

Published 05 Aug 2021 by Ellice Eadie, CANDDi
Read this in about 4 minutes

Wave your abandonment issues goodbye

Published 27 Jul 2021 by Ellice Eadie, CANDDi
Read this in about 6 minutes

The complete guide

Published 15 Jul 2021 by Ellice Eadie, CANDDi
Read this in about 3 minutes

The rise of technology and the digital world has brought us access to more data than ever before. And that data can show us who’s interested in our marketing, who’s responding, and who couldn’t care less. How do you break through the noise? Read on to find out how...

Published 12 Jul 2021 by Ellice Eadie, CANDDi
Read this in about 7 minutes

We're not kidding

Published 05 Jul 2021 by Ellice Eadie, CANDDi
Read this in about 4 minutes

Social sells after all...

Published 28 Jun 2021 by Ellice Eadie, CANDDi
Read this in about 4 minutes

Take 2-and-a-half minutes to read 2-and-a-half years of wisdom

Published 22 Jun 2021 by Chris Glover, CANDDi
Read this in about 3 minutes

Has the power of email marketing lost its emphasis?

Published 17 Jun 2021 by Ellice Eadie, CANDDi
Read this in about 2 minutes

Hands in the bucket if you don’t know what attribution model you’re using...

Published 08 Jun 2021 by Ellice Eadie, CANDDi
Read this in about 4 minutes

Leverage your content with these easy SEO strategies

Published 07 Jun 2021 by Ellice Eadie, CANDDi
Read this in about 6 minutes

Time to give your AI a human touch

Published 17 May 2021 by Ellice Eadie, CANDDi
Read this in about 4 minutes

Master your sales pipeline with our easy guide to sales cadence

Published 12 May 2021 by Ellice Eadie, CANDDi
Read this in about 6 minutes

It’s not all down to traffic, either

Published 10 May 2021 by Ellice Eadie, CANDDi
Read this in about 5 minutes

After all these years, it’s still the most successful marketing channel around

Published 30 Apr 2021 by Ellice Eadie, CANDDi
Read this in about 5 minutes

Tired of wasting your time?

Published 23 Apr 2021 by Jon Munnery, ukliquidators.org.uk
Read this in about 3 minutes

Take the hassle out of your marketing plans

Published 19 Apr 2021 by Annie Jones, CANDDi
Read this in about 3 minutes

You don’t get a second chance at a first impression

Published 16 Apr 2021 by Ellice Eadie, CANDDi
Read this in about 4 minutes

A data-driven marketing guide

Published 31 Mar 2021 by Ellice Eadie, CANDDi
Read this in about 8 minutes

Gentlemen, start your engines!

Published 25 Mar 2021 by Ellice Eadie, CANDDi
Read this in about 5 minutes

A solid digital marketing strategy has never been so important

Published 24 Mar 2021 by Keith Tully, CANDDi
Read this in about 3 minutes

Because selling yourself isn’t easy...

Published 18 Mar 2021 by Ellice Eadie, CANDDi
Read this in about 2 minutes

Five tips and how to use them

Published 18 Mar 2021 by Saadia Choudry, CANDDi
Read this in about 2 minutes

How sales touches does it take to close a deal? And no, that’s not a bad joke

Published 15 Mar 2021 by Ellice Eadie, CANDDi
Read this in about 4 minutes

5 simple ways to get back on track

Published 05 Mar 2021 by Ellice Eadie, CANDDi
Read this in about 4 minutes

WFH or back in the office, routine is key to high-performance

Published 01 Mar 2021 by Ellice Eadie, CANDDi
Read this in about 4 minutes

Ready to convert, or just kicking tyres?

Published 24 Feb 2021 by Ellice Eadie, CANDDi
Read this in about 6 minutes

Are you guilty of a few?

Published 12 Feb 2021 by Ellice Eadie, CANDDi
Read this in about 5 minutes

Are you sick of being ignored?

Published 08 Feb 2021 by Ellice Eadie, CANDDi
Read this in about 4 minutes

Do you need to hit a last minute sales target?

Published 01 Feb 2021 by Ellice Eadie, CANDDi
Read this in about 7 minutes

Make the most out of your social media

Published 15 Jan 2021 by Ellice Eadie, CANDDi
Read this in about 5 minutes

What does this mean for you and your data?

Published 11 Jan 2021 by Ellice Eadie, CANDDi
Read this in about 3 minutes

You only regret the SaaS you don’t buy. Or something like that.

Published 08 Jan 2021 by Ellice Eadie, CANDDi
Read this in about 5 minutes

Making marketing more personal

Published 05 Jan 2021 by Ellice Eadie, CANDDi
Read this in about 3 minutes

The answer to your marketing New Year’s resolution...

Published 18 Dec 2020 by Ellice Eadie, CANDDi
Read this in about 2 minutes

The answer to your marketing New Year’s resolution...

Published 17 Dec 2020 by Ellice Eadie, CANDDi
Read this in about 2 minutes

A Christmas offer you can’t refuse!

Published 16 Dec 2020 by Ellice Eadie, CANDDi
Read this in about 2 minutes

Colleagues or clients… they’ll never ignore you again

Published 15 Dec 2020 by Ellice Eadie, CANDDi
Read this in about 2 minutes

The power of the pop-up form

Published 14 Dec 2020 by Ellice Eadie, CANDDi
Read this in about 1 minute

Too soon?

Published 11 Dec 2020 by Ellice Eadie, CANDDi
Read this in about 6 minutes

Some things are just so 1983...

Published 10 Dec 2020 by Ellice Eadie, CANDDi
Read this in about 3 minutes

What can a good customer review do for your brand?

Published 10 Dec 2020 by Ashley Lipman, CANDDi
Read this in about 2 minutes

You’ll never miss an opportunity again

Published 08 Dec 2020 by Ellice Eadie, CANDDi
Read this in about 1 minute

Your website is one of your biggest sales tools, so why not make the most of it?

Published 27 Nov 2020 by Ellice Eadie, CANDDi
Read this in about 5 minutes

We all know the feeling...

Published 23 Nov 2020 by Ellice Eadie, CANDDi
Read this in about 4 minutes

How does your content strategy measure up?

Published 17 Nov 2020 by Chris Glover, CANDDi
Read this in about 5 minutes

Here’s how we maximize your ROI for pay-per-click

Published 16 Nov 2020 by Chris Glover, CANDDi
Read this in about 2 minutes

Quality over quantity

Published 12 Nov 2020 by Ellice Eadie, CANDDi
Read this in about 3 minutes

A whole new world

Published 26 Oct 2020 by Ashley Lipman, CANDDi
Read this in about 4 minutes

How can we help your customer success team?

Published 21 Oct 2020 by Ashley Lipman, CANDDi
Read this in about 3 minutes

Have you underestimated the importance of branding?

Published 19 Oct 2020 by Ashley Lipman, CANDDi
Read this in about 2 minutes

Maximum leads, minimal effort

Published 16 Oct 2020 by Ashley Lipman, CANDDi
Read this in about 2 minutes

The battle of the capture form

Published 30 Sep 2020 by Ellice Eadie, CANDDi
Read this in about 5 minutes

New feature alert!

Published 25 Sep 2020 by Ellice Eadie, CANDDi
Read this in about 2 minutes

Remove the guesswork

Published 24 Sep 2020 by Chris Glover, CANDDi
Read this in about 2 minutes

Take your email marketing to the next level

Published 07 Sep 2020 by Chris Glover, CANDDi
Read this in about 4 minutes

Lacking visibility on a cosmic scale...

Published 25 Aug 2020 by Chris Glover, CANDDi
Read this in about 2 minutes

Is Laughter the Best Medicine?

Published 24 Aug 2020 by Ellice Eadie, CANDDi
Read this in about 4 minutes

Is digital marketing right for you?

Published 13 Mar 2017 by Ellice Eadie, CANDDi
Read this in about 4 minutes

Looking to make the most of your website? Then you need to be utilising web analytics tools.

Published 19 Jan 2015 by Ellice Eadie, CANDDi
Read this in about 3 minutes

It’s not one size fits all

Published 03 Aug 2011 by Ellice Eadie, CANDDi
Read this in about 2 minutes