Company background
The Issue/Challenge Faced
Visionbase Software relies on its website as a “shop window” to promote its market leading property management software.
With an increasing number of landlords and lettings agencies turning to online solutions to streamline management processes, the company was well-placed to grow its portfolio of customers with a push on new business. They wanted to ensure they maximized the performance of their marketing.
“As soon as we approached CANDDi, we were immediately impressed with the advice and service we received.”
CANDDi for Decorus for Sage / Visionbase
- CANDDi Capture
- Marketing performance monitoring
The Benefits
“As a small business, having an affordable but effective way of identifying prospects and engaging with customers has resulted in an incredible boost to our sales and marketing operations.”
Visionbase now has more insight into what sales and marketing activities drive traffic to their website. The team also has information on who is using their website and use this to target their best prospects.
In just over four months since January 2016, Visionbase has identified over 120 companies using the CANDDi Capture tool. In addition to existing customers who have been able to access improved support levels, this has also equated to up to five new leads per month.
“On the sales front, we get valuable data that lets us formulate the best approach for the prospect, meaning we maximise our efforts towards the best leads.”
