Company background
This includes those specializing in fields such as IT and technology recruitment.
“They have been very proactive in helping us with solutions and open to modifying the software where possible to meet our requirements. We’d certainly recommend it!”
The Issue/Challenge Faced
Colleague already had an inbound marketing strategy in place and as part of this, wanted to be able to identify how prospects and customers were interacting with their marketing materials, which include blog posts, whitepapers and webinars. The company had begun using Lead Forensics, but wanted software that could track individuals instead of being restricted to a simpler level of IP identification.
Having been introduced to CANDDi, Colleague were impressed with the software’s ability to build a complete profile of those engaging with their website and content. They felt CANDDi stood out from its rivals due to the range of information it was capable of capturing and saw the potential benefits it could bring to both marketing and sales teams, particularly as a source of lead generation.
CANDDi for Colleague
Visitors to the Colleague site are prompted to download additional content, such as whitepapers, by CANDDi capture, a form which records information from site users.
When these visitors return they are welcomed back thanks to the profile captured by CANDDi and are asked if they are interested in Colleague’s products. This has helped reinforce the pipeline of Colleague’s inbound marketing strategy and also serves to provide sales teams with an insight into the specific services that are of interest to the lead.
These identified leads are also filtered into individual streams, which are assigned to the relevant sales people, allowing them to make a timely and informed approach to the prospect. In addition to tracking website and download activities, Colleague make use of CANDDi’s ability to integrate with Mailchimp, allowing them to identify leads from email marketing campaigns.
