Company background
Bioquell provides scientific equipment and approaches to neutralize biological threats and contain outbreaks across the globe. The company’s advanced technologies can be utilized for infection control and environmental filtration and help to eradicate unwanted bacteria, viruses and fungi.
The company, which has an international client portfolio, has provided bio-decontamination solutions in laboratories and medical production lines, as well as hospitals.
“The help CANDDi gave when it came to setting up individual streams is just one example of how they have played a proactive role in tailoring the software to meet our needs.”
The Issue/Challenge Faced
Bioquell were already using a number of marketing automation services but were looking for a solution that specialized in identifying visitors interacting with their site. Though the Bioquell team were already able to track the number of online visits they were receiving, they were relying on any prospects following-up on this initial interest with further contact.
The company, therefore, wanted software to provide their sales teams with a flow of leads that were presented in an easy to understand format and didn’t rely on contact initiated by the prospect.
After being introduced to the concept of IP look-up services, Bioquell decided to begin using CANDDi as they were impressed by the simplicity of the product, as well as the level of detail provided about each identified lead.
CANDDi for Bioquell
In addition to utilizing its ability to identify businesses landing on their site, the company has also worked with CANDDi to develop individual streams for different groups of identified prospects.
The streams are also able to segment the data so that prospects specifically visiting either the life sciences, healthcare or defence sector pages can be sent to the relevant Bioquell contact to follow-up.
The Benefits
The ability to identify prospects landing on Bioquell’s site has provided their sales teams with a steady flow of leads.
As a result of this, Bioquell’s Marketing Director, Martin Whiting, believes that CANDDi has helped the company realize their website’s potential as a lead generation tool.
