When you’re sending out an email campaign, the goal is click throughs. That’s why at CANDDi, we make sure we segment our email lists for every campaign.

Why? Because not everyone is going to want to hear the same message. Different businesses have different needs, pain points and fears, so you need to make sure you’re addressing each one accordingly.

If not, your messaging won’t resonate with anyone and you’ll have wasted a lot of your own time. Not to mention the fact people will swipe your email straight to the bin, ruining any future chances you might have had with them!

Visit Lilach Bullock's website here - www.lilachbullock.com