Another belter pearl of wisdom from Dan Kelsall.

This is something we’re actually pretty good at here at CANDDi, if I do so say so myself… We’ve always believed it’s important to drop the fluff.

This goes back to the point of being authentic and attracting the customers that ultimately think like you. How do you do that I hear you ask? By creating content in the same tone you speak.

Think about it, if you’ve written a beautiful, Bridgerton-esque email campaign, what are you going to do when you start to follow up with your prospects and they realise you’re from the deep depths of Salford? Consistency is key.

Also, by writing in a more colloquial tone, your content becomes more effective. It’ll start to resonate with exactly who you want it to. Everyone’s a winner!

Visit Dan Kelsall's website here - www.offended.marketing