Our Blog

Split testing (also referred to as A/B testing) is a method of conducting controlled, randomized experiments with the goal of improving a web based metrics. But how many of us are doing it? Do we know what we’re looking for? Here are 6 tips for running effective split-tests to help guide your expectations!

Published 11 May 2017 by Daniel Bignell, CANDDi
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When deciding to use Analytics for your website and business, it’s difficult to decide exactly what you do with the intelligence you’re presented with. Unless you have a clearly defined plan, there are always new things to use that data for. Here we’ve taken a look at some of the key questions you might want to be asking when it comes to looking at Analytics for your website.

Published 05 May 2017 by Daniel Bignell, CANDDi
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Here at CANDDi we’re firm believers in putting a face to a voice. It’s one of the reasons why we’re partial to a good tradeshow. May at CANDDi HQ is no different with a handful of our Consultants, Sales and Support team travelling to not one, not two but THREE events over the course of the month!

Published 03 May 2017 by Edward Westbrook, CANDDi
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As we’re expanding the CANDDi Sales Team quite drastically, Saadia’s spending her time finding the next generation of CANDDi Sales Grads. In this blog, Saadia shares her experience of being a Sales Grad herself 11 years ago, and how she ended up getting sacked within 3 weeks! Read on to find out more...

Published 27 Apr 2017 by Saadia Choudry, CANDDi
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Aah the web enquiry form… perhaps one of the most important functions of a website yet with surprisingly regularity, the most overlooked.

Published 24 Apr 2017 by Daniel Bignell, CANDDi
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You’ve probably heard it, but how can we use it? This entry is a look at the famous “Pareto Principle” (otherwise know as the 80/20 rule). What does it mean? How could we apply it within an everyday sales context? Our CANDDi Consultant Brian has broken it down and even given an example of his real life experiences with it.

Published 21 Apr 2017 by Brian Sandiford, CANDDi
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We’re extremely excited to be exhibiting at The University of Manchester’s Graduate Fair this Spring. It’s on Thursday 4th May 2017 at the Armitage Centre in Fallowfield and will be open from 10:30am to 4pm. We’re looking for the next generation of CANDDi Sales Superstars to join our growing team based in the Northern Quarter in Manchester. We’ve currently got 20 members of staff, and are planning on having 40 people working here by the end of the year.

Published 18 Apr 2017 by Saadia Choudry, CANDDi
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Whether you’re yet to dip your toe into purchasing data, or you’re seasoned in acquiring your prospect lists. We’ve called upon Gareth Perry, Sales Director of our preferred partner at Databroker to give his top tips on sourcing quality B2B data.

Published 30 Mar 2017 by Gareth Perry, CANDDi
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Much has been made and said of GDPR in terms of how it is going to affect businesses and their ability to market to clients and customers. There has also been some confusion as to what it means for us, so our data expert Ed has taken a look at some of the most relevant principles of the Regulation as it looms closer and how we will or won't be affected.

Published 27 Mar 2017 by Edward Westbrook, CANDDi
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I first met Carol Griffiths at a previous company, I was part of the telesales team and she'd been bought in by the higher ups to pretty much restructure and turnaround the sales function. I can remember finding her incredibly direct, efficient, and if I'm honest I was shit scared of her. The sales team were not delivering and wasn't as profitable as it should have been - Carol was brought in to troubleshoot and solve this problem. It wasn't pretty, it was frustrating at times, but she wasn't there to make friends and was completely focused on fixing the business problem, and it wasn't personal.

Published 27 Mar 2017 by Saadia Choudry, CANDDi
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