Our Blog

It turns out chatbots don’t need to be robotic...

Published 24 Jun 2020 by Chris Glover, CANDDi
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Jasmine learns what makes an effective landing page, and how CANDDi data adds a magical touch

Published 02 Jun 2020 by Jasmine Collins, CANDDi
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An unexpected benefit of one of the world’s favourite digital marketing channels

Published 06 May 2020 by Laura Narušytė, CANDDi
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Jasmine returns for week 3 of her learning-on-the-job blog series!

Published 29 Apr 2020 by Jasmine Collins, CANDDi
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Videos convert better than any other type of content. But how should you use them?

Published 05 Mar 2020 by Ryan Gould, CANDDi
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Why your precious opens and clicks are probably wrong, and how you can fix it!

Published 19 Jun 2019 by Chris, CANDDi
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“Use Salesforce, Luke”

Published 21 May 2019 by Chris, CANDDi
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Paid links may pump up your SEO in the short term, but what about the nasty side-effects?

Published 14 May 2019 by Mike, CANDDi
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You’ve heard about the magic of ABM. But would it work for you?

Published 03 Apr 2019 by Chris Glover, CANDDi
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Get the highest conversion rates possible with pop-ups on your website!

Published 09 Jan 2019 by Chris Glover, CANDDi
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Without a process, bugs will churn your best clients...

Published 10 Dec 2018 by Chris Glover, CANDDi
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Keep you customers on side with these tips

Published 03 Dec 2018 by Alice Jones, CANDDi
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Don’t want one of the world’s biggest markets to think you’re an extra from Harry Potter? Do what CANDDi did, and go American.

Published 26 Nov 2018 by Alice Jones, CANDDi
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Sometimes, being an effective scrum team means refusing to do the work...

Published 05 Nov 2018 by Tom Fletcher, CANDDi
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Burndown charts help you sprint faster! Find out how with this blog post...

Published 29 Oct 2018 by Tom Fletcher, CANDDi
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Active listening is the key to being an effective scrum master. These are my thoughts on this challenging role, and how my effectiveness has been drastically improved...

Published 22 Oct 2018 by Alice Jones, CANDDi
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When it comes to planning sprints, give no quarter. These tips will help you to make the most out of your planning meetings for more productive sprints.

Published 15 Oct 2018 by Chris Glover, CANDDi
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It’s easy to leave your tasks at ‘just good enough,’ but you’re letting everyone down if they’re not ‘done-done’

Published 08 Oct 2018 by Alice Jones, CANDDi
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Everyone makes mistakes. In email marketing, it’s what you learn from them that counts.

Published 01 Oct 2018 by Alice Jones, CANDDi
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Communication is where things usually fall down! In this article, we explain how we share progress across the team.

Published 25 Sep 2018 by Alice Jones, CANDDi
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Keeping everyone on the same page is always an issue. This is how we use gaming techniques to align the team.

Published 17 Sep 2018 by Alice Jones, CANDDi
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Modern marketers have an ever-growing list of tools and techniques at their disposal. It can be hard to narrow down and focus when there are always new toys to try. That’s why the best marketers have a rock-solid strategy underpinning their work.

Published 11 Sep 2018 by Alice Jones, CANDDi
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Whether you’re in marketing or sales, better quality leads will help your business grow faster. It’s just a case of finding them.

Published 05 Sep 2018 by Alice Jones, CANDDi
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Here are seven top tips to help transform your blogging into revenue….

Published 03 Sep 2018 by Alice Jones, CANDDi
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Most small businesses want to attract prospects to their website as part of the process of turning them into customers. But how best to do that?

Published 29 Aug 2018 by Alice Jones, CANDDi
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In business, there is often a strong focus on gathering ever more leads. But leads are no good unless they’re converted into customers.

Published 27 Aug 2018 by Alice Jones, CANDDi
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If someone asked you ‘would you rather have 1,000 or 10,000 hits on your website?,’ who wouldn't choose the latter?

Published 23 Aug 2018 by Alice Jones, CANDDi
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A landing page is an online store window for your business.Yet companies often neglect to keep their landing pages fresh and relevant. Here are five easy tips that you can use to start converting more of your leads…

Published 23 Aug 2018 by Alice Jones, CANDDi
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High quality leads are the lifeblood of business. Nearly every business could improve the way that leads are fed to the relevant sales team. We provide tips to get you started.

Published 16 Aug 2018 by Alice Jones, CANDDi
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Most businesses know that they should have a website and a social media policy. But it is all too common, for SMEs in particular, to simply nominate a tech-loving member of staff to take care of the company’s social media profiles, and to then forget about the issue of social media altogether.

Published 14 Aug 2018 by Alice Jones, CANDDi
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Help prospects find you quicker by ranking higher on Google

Published 10 Aug 2018 by Tom Fletcher, CANDDi
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If your business has an online component, integrating analytics and CRM can provide you with a lot of incredibly valuable information that you can use to grow and build your business.

Published 07 Aug 2018 by Tom Fletcher, CANDDi
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Higher conversions usually equal more enquiries and sales, so a low bounce rate is something that we all need to be aiming for.

Published 02 Aug 2018 by Tom Fletcher, CANDDi
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Is your marketing automation platform treating your prospects as the individuals they are?

Published 10 Jul 2018 by Tom Fletcher, CANDDi
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Could you be making your content marketing work harder for you?

Published 03 Jul 2018 by Tom Fletcher, CANDDi
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Do you want to get better returns for your marketing spend?

Published 14 Jun 2018 by Tom Fletcher, CANDDi
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Is there a room for change?

Published 08 Jan 2018 by Carol Griffiths, CANDDi
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At CANDDi we are always looking for ways to help you get more sales. A good start to this is to help you keep your web visitors visiting!

Published 25 Jul 2017 by Brian Sandiford, CANDDi
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Here we look at some social media mistakes that could end up losing you sales. Some are easily avoided, others take time and effort to build on to avoid. By sticking to all of them, you will have a much better experience with social media, as will clients and prospects.

Published 04 Jul 2017 by Daniel Bignell, CANDDi
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What do you know about your customers? There might be things you haven’t even realised you’ve gathered. You might even be pondering delving into the world of behavioural data but haven’t got a clue where to start! We’ve attempted to simplify why and how you can gather intent data and use it for your business.

Published 22 Jun 2017 by Daniel Bignell, CANDDi
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With so many resources, ideas and variables out there on improving how you email market, it’s easy to forget the simple stuff. Here we’ve put together 8 simple steps that will ensure you get yourself on the right track and achieve the goals you’ve set out for your email campaigns.

Published 26 May 2017 by Edward Westbrook, CANDDi
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Split testing (also referred to as A/B testing) is a method of conducting controlled, randomized experiments with the goal of improving a web based metrics. But how many of us are doing it? Do we know what we’re looking for? Here are 6 tips for running effective split-tests to help guide your expectations!

Published 11 May 2017 by Daniel Bignell, CANDDi
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When deciding to use Analytics for your website and business, it’s difficult to decide exactly what you do with the intelligence you’re presented with. Unless you have a clearly defined plan, there are always new things to use that data for. Here we’ve taken a look at some of the key questions you might want to be asking when it comes to looking at Analytics for your website.

Published 05 May 2017 by Daniel Bignell, CANDDi
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Whether you’re yet to dip your toe into purchasing data, or you’re seasoned in acquiring your prospect lists. We’ve called upon Gareth Perry, Sales Director of our preferred partner at Databroker to give his top tips on sourcing quality B2B data.

Published 30 Mar 2017 by Gareth Perry, CANDDi
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Much has been made and said of GDPR in terms of how it is going to affect businesses and their ability to market to clients and customers. There has also been some confusion as to what it means for us, so our data expert Ed has taken a look at some of the most relevant principles of the Regulation as it looms closer and how we will or won't be affected.

Published 27 Mar 2017 by Edward Westbrook, CANDDi
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The words “join us” and “sign up” appear in email campaigns all the time and have the same purpose generally i.e. give us your email address - but do they say the same thing?

Published 24 Mar 2017 by Brian Sandiford, CANDDi
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Often asked is “how can we better improve engagement on our website?”. Albeit a simple question, it doesn’t always warrant a simple answer. There are a large number of ways in which you can improve web engagement. Here we take a look at some of the most fundamental and “must do’s” in terms of getting what we want from our visitors!

Published 13 Mar 2017 by Tim Langley, CANDDi
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We at CANDDi put a lot of emphasis on the power of email marketing. However, we often come across similar concerns or negatives associated with it. Here we take a look at some of the most common objections or “myths” and debunk them to show you the value it has!

Published 13 Mar 2017 by Daniel Bignell, CANDDi
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With the vast array of channels we have to market through, it's easy to forget about one of the most efficient and effective - email marketing. Whether you're looking at how to step it up a gear or are yet to dip your toe into the email marketing mix, we've taken a look at some of the principle ways that can help you take advantage of what's available (with a few stats from the Email Marketing Census and Litmus reports thrown in!).

Published 22 Feb 2017 by Daniel Bignell, CANDDi
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The media landscape has changed greatly in recent years with the rise of mobile internet, and many organisations now have a mobile-first focus. For media organisations, this has raised questions about what kind of news content consumers want on their smartphones - is the trend of short “snackable” content prevailing in this sector, or do mobile users want greater depth?

Published 20 Jun 2016 by Tim Langley, CANDDi
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Most webmasters understand how goal tracking, reporting and analytics tools can be useful for identifying problems with their websites and increasing their conversion rate. However, there is on tool that is often overlooked and that people view as a curiosity rather than something of real value, which is unfortunate given that it is such a powerful and flexible one. It is real-time analytics.

Published 08 Jun 2016 by Tim, CANDDi
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The Business Information and data analytics market is expected to reach $16.9 billion this year, but the amazing growth is not a guarantee of success for vendors.

Published 08 Feb 2016 by Tim Langley, CANDDi
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Analytics tools are now so common and so affordable that every business could - and should - be using them. However, big data is useless if you don’t use that data to ask and answer the right questions.

Published 01 Feb 2016 by Tim Langley, CANDDi
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As we head into the new year, we can expect to see a lot of innovations in the way that big data and analytics are used, not just when it comes to business but also for things such as sport and politics.

Published 26 Jan 2016 by Tim Langley, CANDDi
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Microsoft recently released the R Server, a server based on software from Revolution Analytics and designed for use in statistical analysis.

Published 15 Jan 2016 by Tim Langley, CANDDi
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Google began its rollout of Universal Analytics back in 2012 and has slowly but steadily been adding new features to the platform.

Published 11 Jan 2016 by Tim Langley, CANDDi
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Big data analytics has become a buzz-word in almost every industry. In many ways, the idea of analytics today is like the idea of having an online presence in the late 1990s.

Published 04 Jan 2016 by Tim Langley, CANDDi
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This past year has been a big one for analytics, with some revolutionary advances in terms of how we track users as well as how we reach them. It’s not just the technology that has changed, either. The way that users engage with content has changed too, and people are now ditching their desktops to use mobile devices.

Published 04 Jan 2016 by Tim Langley, CANDDi
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Google has been gradually rolling out Universal Analytics since 2012, and it has only been in the last year that the transfer from Classic to Universal Analytics was finished.

Published 22 Dec 2015 by Tim Langley, CANDDi
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Facebook Pixel is an interesting new tool that Facebook launched earlier this year. It allows advertisers to track and monitor customer activity and re-target to a customer’s Facebook feed.

Published 11 Dec 2015 by Tim Langley, CANDDi
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Quantity vs Quality - How to assess your web sites effectiveness

Published 19 Oct 2015 by Tim Langley, CANDDi
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When Tim Langley, from website and prospect identification company CANDDi, was in the process of revising his marketing strategy, PR was in his opinion a ‘bit of an indulgence’. The company had tried a traditional approach to public relations in the past and ended up with lots of noise but very little in terms of ROI. Tim, a Cambridge mathematics graduate and digital entrepreneur, is a self-confessed geek with an analytical mind that looks for quantifiable returns from any investment.

Published 12 May 2015 by Amy O’Shaughnessy, CANDDi
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Microsoft recently released Power BI, a browser-based platform for data visualization which is capable of pulling data from a range of other tools, including its own Dynamics CRM platform as well as Google Analytics, Twilio and Salesforce.

Published 15 Apr 2015 by Tim Langley, CANDDi
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Any business with a website offering payment processing should be pursuing all possible ways to maximise customer purchases.

Published 01 Apr 2015 by Paul Clarke, CANDDi
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A lot of organizations simply don't have the time, computing resources or expertise to handle big data processing in-house. They may have tried to take on some internal big data projects only to find that the expense of the project outweighs the benefits, or that they end up failing to meet important deadlines. Their lack of resources and expertise leaves them with the impression that analytics is a waste of time for their company.

Published 30 Mar 2015 by Tim Langley, CANDDi
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Big data is something that has been a core part of every enterprise strategy for a long time now, and the technology behind it is finally becoming accessible to smaller companies as well. We can expect to see some huge steps forward in the use of big data over the next year, with smaller companies being able to take advantage of analytics, tracking and sophisticated marketing techniques on a whole new level.

Published 13 Mar 2015 by Tim Langley, CANDDi
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The importance of web analytics is well understood. Tracking who comes to your website, when they come, how long they stay and what they do is essential if you want to optimize the performance of your site. However, that is not the only use of analytics. The most successful brands also use analytics for their mobile apps and for social media too.

Published 08 Mar 2015 by Tim Langley, CANDDi
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Big data and web analytics are becoming an increasingly important part of online marketing - not just for web-only businesses but for almost every company. Gartner predicted that by 2015 there would be around 4.4 million jobs in the big data industry, and that only one third of those jobs would get filled successfully. This puts companies in a difficult position. Can you find the talent to handle your analytics in-house, or should you outsource your analytics to companies that already have the right expertise? Should you be spending money on analytics at all?

Published 28 Feb 2015 by Tim Langley, CANDDi
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Analytics are not simply a “nice to have” part of a business plan; they are essential to the growth and sustainability of any business. They offer clear, hard facts and insights into the profile of and the behaviour of your customers. They allow you to get both quantitative and qualitative information about where your visitors come from, how they behave and the things that they like and dislike about your website.

Published 19 Feb 2015 by Tim Langley, CANDDi
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An invitation from Royd Brayshay turned into an evening not to be missed ....

Published 18 Feb 2015 by Tim Langley, CANDDi
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Google has added a new feature to their Google Analytics suite which allows users to recover data that has been accidentally deleted and even recover deleted accounts.

Published 13 Feb 2015 by Tim Langley, CANDDi
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Analytics have become the core of the online marketing strategies of many brands, but are we using them as effectively as we should be, and are the numbers as useful as we wish that they could be?

Published 05 Feb 2015 by Tim Langley, CANDDi
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With more than 1 billion websites online today, how is it possible to ensure yours is the one customers go to when researching your products and services?

Published 04 Feb 2015 by Paul Clarke, CANDDi
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Watch our 1 min 13 sec video to learn the five way's CANDDi identifyies the actual visitors on your website

Published 02 Feb 2015 by Tim Langley, CANDDi
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Filmed at the Digital Marketing Show 2014 - CANDDi CEO Tim Langley talks about Do you want to see who is on your website?

Published 01 Feb 2015 by Tim Langley, CANDDi
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When most people hear the word analytics, they immediately think of Google Analytics, Sitecatalyst, Alexa and other tools for gauging web traffic. The world of analytics is much bigger than this, and if you really want your online brand to succeed you should look beyond simple referrers, hits and visits and look at some of the other metrics that are out there. Here is a quick overview of some of the other analytics metrics that could be valuable for your business.

Published 29 Jan 2015 by Tim Langley, CANDDi
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CANDDi Partner, David Gilroy from Conscious Solutions, talks about how adding one line of code to your website, spending one hour working the data, leads to one extra client per week

Published 28 Jan 2015 by David Gilroy, CANDDi
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Meet Ben - he runs a UK business. Learn more about how CANDDi can help your lead generation activities with our 44 second explainer video

Published 14 Jan 2015 by Tim Langley, CANDDi
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DOWNLOAD YOUR FREE CANDDi Report. Start learning new ways your sales team can use visitor tracking and insight analytics to convert more business

Published 07 Jan 2015 by Tim Langley, CANDDi
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Search marketing is the process of getting people to come to a website, but what about once people are there? It takes a lot of research and user tracking to understand how people engage with a website, and it can take some tweaking and testing to figure out why users abandon their carts.

Published 07 Jan 2015 by Tim Langley, CANDDi
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The big data and analytics fields are growing rapidly, and both the International Institute of Analytics and the IDC believe that the markets will expand massively in 2015, reaching a total value of around $125 billion worldwide.

Published 24 Dec 2014 by Tim Langley, CANDDi
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More and more businesses are embracing advanced analytics in a bid to understand the patterns that they deal with on a daily basis. When most people think of analytics, they think of tracking customer engagement, website visitors and similar trends. This is certainly an important area of analytics, but you can do so much more with the same tools once you start to think about the possibilities.

Published 18 Dec 2014 by Tim Langley, CANDDi
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Even the smallest businesses are learning to take advantage of web analytics today, thanks to the power and ease of use of tools such as Google Analytics, but most businesses don’t realise that there is more to analytics than simply traffic sources and keyword data.

Published 17 Dec 2014 by Tim Langley, CANDDi
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Most businesses know that they should have a website and a social media policy but fail to consider how to build a process to capture this data and turn it into business

Published 16 Dec 2014 by Tim Langley, CANDDi
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Posting to your blog on a regular schedule is important if you want to make sure that your visitors keep coming back

Published 04 Dec 2014 by Tim Langley, CANDDi
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Ever been jumped on by a shop assistant 'trying to help you'? Of course you have. And you probably remember the feeling it gave you.

Published 02 Dec 2014 by Paul Clarke, CANDDi
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If you want your website to perform well, then you will need to understand your visitors — why they come to your site, what they are looking for, how they use the site and the reasons that they leave.

Published 26 Nov 2014 by Tim Langley, CANDDi
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Recycling old blog posts and content enables you to generate more traffic for less effort

Published 20 Oct 2014 by Ben Olive-Jones, CANDDi
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Practical tips to help improve your website - helping visitors to engage and convert

Published 01 Oct 2014 by Ben Olive-Jones, CANDDi
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Quantity vs Quality - How to assess your web sites effectiveness

Published 03 Sep 2014 by Ben Olive-Jones, CANDDi
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Learn how to optimise your website for business leads

Published 19 Aug 2014 by Tim Langley, CANDDi
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Improve landing pages and make more sales

Published 11 Jul 2014 by Alice Jones, CANDDi
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We do the hard work so you don't have to.

Published 23 Jun 2014 by Alice Jones, CANDDi
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We expect stores to supply a range of different styles and sizes so why is it any different for your website. Benefits of Segmenting Your Customer Base.

Published 05 Jun 2014 by Alice Jones, CANDDi
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This post looks at how to avoid alienating your website visitors and improve their one to one approach.

Published 02 Jun 2014 by Alice Jones, CANDDi
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Want to know how you can use CANDDi to convert leads into sales?

Published 30 May 2014 by Alice Jones, CANDDi
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Some tips on how to make an impression on the right people.

Published 27 May 2014 by Alice Jones, CANDDi
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Find out what you can do to turn more leads into customers.

Published 23 May 2014 by Alice Jones, CANDDi
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Interested in attracting more website visitors?

Published 20 May 2014 by Alice Jones, CANDDi
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A quick and easy guide to email campaigns.

Published 18 May 2014 by Alice Jones, CANDDi
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Find out about how Google has stopped sharing search query data for PPC ads.

Published 11 Apr 2014 by Frederic Abrard, CANDDi
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For example, did you know there's a smart way to extract the contact details?

Published 28 Feb 2014 by Paul Clarke, CANDDi
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Let's face it, life as a blogger can be tough .....

Published 21 Feb 2014 by Paul Clarke, CANDDi
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Anyone who sends email campaigns will know the frustrations

Published 29 Jan 2014 by Paul Clarke, CANDDi
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Who is visiting my website? See with CANDDi Web Tracking

Published 21 Jan 2014 by Paul Clarke, CANDDi
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