Find the Leading Alternatives to Google Analytics for Your Business in 2024

Current Issues With Google Analytics

Lately, there has been much chatter in places like X about Google’s changes to the analytics platform to GA4. Here are some of the main complaints from website owners:

• It’s a complex interface and not as intuitive as it used to be

• Website owners lost access to valuable historical data

• The way Google now tracks data via events has confused some users

• Getting detailed reports requires heavy customization and advanced knowledge

• It doesn’t offer the same integrations as before

• GA4 was a forced migration, and some users were frustrated by the lack of choice

In short, the changes have made many users feel lost about their analytics data. Many website owners have been looking for better alternatives via Google analytics competitors.

Adobe Analytics

Adobe is one of the most well-known tech brands on the market, so it’s no surprise that it has begun offering an analytics tool as part of its more extensive Adobe Experience Cloud suite.

Target Businesses

Adobe is an enterprise-level tool with substantial features geared towards more prominent clients. It will benefit you if you have large datasets to evaluate and a massive customer base.

Key Features

Adobe Analytics offers all the features you’d expect from an enterprise tool. Here are some highlights:

• Real-time analytics data to see what’s happening on your website

• Segmentation capability to help you know what different customer types are doing

• It captures data across multiple channels, including your website, offline, and via mobile apps

• AI-powered predictive analytics

• AI-powered anomaly detection

• Modeling for your marketing efforts to help you identify the most significant ROI potential

• Detailed customer profiling for targeted sales campaigns

Since this platform is part of the Adobe suite, it’s most beneficial to those who use other Adobe tools. This strong brand name also gives you peace of mind that you’re getting a reliable tool.

Kissmetrics

Kissmetrics prides itself on being a simple, user-friendly platform for tracking and analyzing user behavior, including conversions. Here is what you need to know before deciding if it’s the right tool.

Target Businesses

Kissmetrics is suited to small and midsize businesses. The platform’s features particularly benefit SaaS or eCommerce businesses because it strongly focuses on analyzing customer behavior.

Key Features

Here is a closer look at Kissmetric’s key features. Comparing these with other analytics tools will help you determine the best match for your business.

• You can track customers’ end-to-end journey through your sales funnel

• The tool helps you spot bottlenecks and “drop-off” points in your funnel

• A/B testing for any marketing campaign on your website

• Real-time analytics information from your website

• Market segmentation to help you narrow in on your data analysis

• The ability to track revenue so that you can examine your ROI across your marketing efforts

• Sophisticated reporting, such as information on user behavior across your website

If you want to use a tool like Kissmetric, you’ll need an in-depth understanding of your sales funnel and how user behavior translates into sales. You’ll also need an established funnel that you can tweak and monitor using Kissmetrics’ results to get the most benefit from this platform.

Clicky

If you visit the Clicky site, you will feel like you’re in a time machine. The interface has a retro feel, but many customers love the simplicity of that style. Clicky is a straightforward, no-nonsense analytics platform for websites.

Target Businesses

Clicky is particularly popular with SMEs (small to midsize enterprises). While it’s popular with many industries, it’s particularly favored by those needing extra privacy since this is a crucial feature of the platform.

So, it is popular with eCommerce, digital services, and other B2C industries that capture user data.

Key Features

So, what are some of the features that set Clicky apart? Well, aside from its simple interface, the platform also boasts these capabilities:

• Real-time analytics on your website traffic

• Heatmaps to give you a visual overview of what most interests your site visitors on any page

• Detailed information on each visitor and what they are doing once they arrive on your website, helping you gather user behavior insights

• You can set up goal tracking to check marketing campaign conversion rates, e.g., email signups.

• Support for mobile, allowing you to track what mobile users are doing

• Uptime monitoring and alerts for your website

Clicky is also valuable for websites focused on SEO. It supports Google Search Rankings, meaning you can track how your SEO efforts are doing once you’re inside the platform.

Mixpanel

Mixpanel sells its offering as an all-in-one place for data needs. It supports data-driven decision-making, offering users a dashboard that helps shape vital business decisions.

Target Customer

Tech-based businesses like SaaS and eCommerce are particularly fond of Mixpanel due to its emphasis on event-driven analytics that works well with their sales funnel models.

It’s also popular with small and midsize businesses, though they also have some enterprise-level customers.

Key Features

Mixpanel offers a user-friendly interface with a wide variety of analytics capabilities. Here’s a further look at some of the most exciting features on offer:

• Event tracking on every user interaction

• It analyses your sales funnel and identifies the drop-off points

• A/B testing to help you fine-tune your marketing campaigns

• Market segmentation to enable you to drill down into your data to get more detailed insights

• Retention analysis that allows you to spot those who are returning to view your product repeatedly

• The ability to send targeted messages based on user behavior

• Integration with other well-known tools like Slack

If you feel in the dark about what your users are doing and why they buy from you (or walk away), this tool could be one to consider. This level of analytics could help you stay competitive in a challenging market.

Heap

Heap is a platform by Contentsquare, an analytics-based company for digital businesses. The Heap platform is their insights solution. It provides information on customers’ online user journeys.

Target Customer

Heap is popular with digital businesses like SaaS and financial services. It also attracts SMEs and marketing teams from larger enterprise-level companies.

Key Features

It’s helpful to compare Heap to some of the other names on this list. Here are some features you can expect to see in the Heap platform.

• Event tracking to see how users have interacted with your website

• Visual reports on the dashboard, making data interpretation easier

• Historical data, even when you haven’t set up events tracking

• Sales funnel analytics, including drop-off points and conversion tracking

• Session replay to help you see how users interacted with your website from the moment they arrived

• Integrations with top sales and eCommerce platforms like Salesforce and Shopify

The straightforward interface and automatic setup make Heap appealing to those who want a hassle-free option. This means you can access valuable user data from day one without reading a complex setup manual.

Amplitude

Amplitude is another platform that allows you to gain insights into your customer’s journey through your sales funnel. You’ll receive detailed information on conversions, which you can use to improve your marketing efforts.

Target Business

Amplitude, like similar platforms, is popular with tech and finance industries and digital media platforms. Many customers are SMEs, with the addition of some enterprise-level customers.

Key Features

Like many platforms, Amplitude has a dashboard offering a breadth of user data. But how does it differ from other tools? Here are some of the key features on offer:

• Real-time analytics showing user behavior on your website

• Group-based analytics allowing you to personalize your website to different types of users

• Sales funnel analysis and optimization, including information on drop-off points

• Information on the retention rate of users and their behavior when returning

• User journey mapping, which you can use when developing new features on your website

• Detailed information about individual users for specific events

• Predictive analytics for better decision-making

Gaining an in-depth understanding of what your users do when they arrive on your website is the best way to fine-tune your offering. Amplitude can help you do that.

Plausible

If you want an alternative to Google Analytics, Plausible is very upfront about offering one. Their pitch is to offer the analytics capability people want from Google but without the complexity.

Target Businesses

This lightweight tool is ideal for SMEs and solopreneurs like bloggers.

It’s also popular with nonprofits and businesses where data protection comes with stringent laws, like businesses selling to the EU who need to navigate GDPR. The platform is hosted in the EU.

Key Features

Plausible is known for being a privacy-first platform and an intuitive Google alternative. But what else does it have to offer? Let’s take a look:

• Real-time analytics on visitor data while maintaining data privacy rules

• A user-friendly dashboard that’s easy to begin using from day one

• An open-source codebase, making it popular with those who want something flexible

• It’s lightweight, meaning it’s fast to load and doesn’t impact site performance

• Simple reporting functionality, including a monthly email

This is a good option for those who want something simple without the hassle of setting up complex rules and reports. It’s also an obvious solution for any EU business since it’s hosted there.

CANDDi

CANDDi has a clear vision for how analytics should benefit your business. Our offer is a simple platform that maximizes your opportunities to turn every website lead into a new customer.

It does that by capturing detailed information about your visitors, allowing you to turn those insights into sales and marketing campaigns.

Target Business

Since CANDDi offers a free trial, it can be used by businesses of all sizes and is popular with SMEs.

It is also a good option for B2B companies since the insights are detailed enough to pitch directly to clients rather than sell passively on your website.

Key Features

CANDDi is different from other analytics platforms because rather than tracking anonymous data sets, you get real information about individuals. Here is a look at some of the other standout features and why it’s one of the top analytics platforms on the market:

• Detailed visitor insights, including the user’s profile and the time they spent on the website

• User scoring, allowing you to target the most promising leads first

• Individual tracking will enable you to capture “lost leads” - those who visit your website but don’t return again

• Real-time monitoring, allowing you to connect with leads while they are still warm

• Marketing channel analysis, providing deep insights into your most effective online campaigns

• A commitment to data privacy rules like GDPR

Granular analytics data can be powerful when a business takes advantage of it. That’s one reason people switch from standard solutions like Google; the data is only valuable if you know what to do with it.

CANDDi has solved this issue by profiling each visitor on your website in enough detail that you can target them in a personalized sales and marketing campaign.

It’s also worth remembering that you’ll have existing customers who visit your website, and this tool is a simple way to reignite their interest in your company if they haven’t purchased from you in a while.  

The Top Alternatives to Google Analytics: Leave Your Frustrations Behind

Data can be a business superpower, but it shouldn’t be complicated.

That’s why many are seeking alternatives to Google Analytics. The best web analytics tools are there to serve your business, which means you should choose one that helps you turn that data into something more tangible - like higher sales.

CANDDi is unique in this market. Other platforms will offer you dashboards, data, and user-friendly reports, but none provide the level of user detail that helps you convert each visitor into your next customer.

Why not sign up for our free trial and see how our solution can help boost your business?