Boost Your Business: The Best Website Analytics Tool You Need

Visitor-Level Tracking

Visitor-level tracking in CANDDi delivers deep insights through a powerful website analytics tool. It uses first-party cookies to track dated and timestamped data such as:

• Who visits your site

• What pages they view

• How long they stay

• What actions they take

This info helps you optimize website performance. CANDDi even identifies the business or organization a visitor represents. This feature provides valuable website user behavior data, which enables you to refine your approach.

Tracking multiple visits reveals long-term engagement patterns and aids in an analytics-driven strategy. By linking user actions to specific marketing campaigns, CANDDi gives you clearer insights.

These data-driven details allow you to enhance business insights and drive targeted interactions. It contributes significantly to business growth analytics and improved conversion rates.

Customizable Data Reports

Customizable data reports in CANDDi allow businesses to tailor their analytics to specific needs. This website analytics tool lets you choose the metrics most relevant to your goals, like:

• Traffic sources

• Engagement metrics

• Conversions

• Website user behavior

• User behavior

With these customizable options, you can generate reports that focus on key performance indicators. These detailed insights help enhance business insights and ensure that decision-making is based on accurate data.

Reports can also be adjusted at any time. This customization enables an analytics-driven strategy that adapts to changes and optimizes business growth analytics effectively.

Lead Scoring

Data from MarketingSherpa reports that businesses employing a lead scoring procedure average a lead generation ROI of 138% compared to 78% without one. 

Lead scoring in CANDDi helps prioritize potential customers based on their activity and behavior on your website. This website analytics tool tracks user actions, such as:

• Page visits

• Form submissions

• Downloads

• Click-throughs

• Interactions with specific content

CANDDi assigns a score to each visitor, allowing you to gauge their level of interest. The higher the score, the more engaged and likely they are to convert. This analytics-driven strategy empowers your sales team to focus on leads with the most potential.

Understanding website user behavior allows you to enhance your business insights and create targeted follow-ups. Lead scoring ultimately helps you streamline efforts. As a result, it leads to better business growth analytics and increased sales conversions.

Behavioral Tracking

Behavioral tracking with CANDDi provides a deep look into how visitors interact with your website. This feature follows users through their entire journey, from their first visit to their latest actions.

CANDDi captures data on page views, clicks, and time spent on each section. This information helps you understand what interests your visitors and where they might be dropping off. You can then tailor content and design to better meet user needs.

Having a targeted approach enhances user engagement and boosts the likelihood of conversion. With a clearer view of user behavior, you can make informed decisions that drive better results. The end result is a more effective website that aligns with your audience’s preferences.

CRM Integration

CRM Integration with CANDDi streamlines how you manage customer relationships. It connects seamlessly with many popular CRM systems like:

• HubSpot

• Salesforce

• Capsule

• Zoho

• Hubspot

• Pipedrive

Integrating visitor data directly into your CRM gives you a complete view of each lead. You can track interactions and monitor behavior. It also allows you to see how leads progress through the sales funnel.

This centralizes important information and makes it easier to follow up and nurture prospects. With all of your data in one place, your sales team can work more efficiently.

Enhancing customer engagement and personalized communication improves your sales strategy. Doing so leads to higher conversion rates and better business outcomes.

CMS Integration

CANDDi also offers CMS Integration to connect your content management system directly with your analytics tools. This feature allows seamless data flow between your CMS and CANDDi to provide deeper insights into how visitors interact with your content. You can easily integrate with:

• WordPress

• Squarespace

• Weebly

• Tumblr

• Blogger 

• Wix

• 1&1

You can track user behavior, monitor engagement with different content types, and analyze performance. CMS integration helps you understand what content drives the most traffic and conversions. It also allows for real-time updates and adjustments based on user data.

Linking your CMS with CANDDi allows you to enhance your content strategy. It helps improve user experience and optimize your website for better results.

Email Tracking

As much as 75% of B2B organizations use email marketing software for their content marketing campaigns. Email tracking and email marketing integration from CANDDi provide insights into how your email campaigns perform. It shows which emails lead to website visits and tracks user interactions with your content.

You can see who opens your emails, clicks on links, or spends time on your site. This data helps you understand which messages resonate with your audience and which don’t. With this information, you can adjust your email content and strategy to better engage your recipients.

Email tracking also allows you to follow up with leads who show interest to improve your chances of conversion. Adjusting your approach based on real data enhances overall marketing effectiveness.

User Segmentation

User segmentation with CANDDi allows you to categorize your website visitors into distinct groups. This feature helps you break down visitors based on their:

• Behavior

• Purchase history

• Interests

• Engagement levels

• Demographics

By understanding these different segments, you can tailor your marketing efforts to each group’s needs. This targeted approach improves the relevance of your content and offers. You can create customized campaigns that appeal directly to each segment and increase engagement and conversions.

Utilizing user segmentation also provides insights into which segments are most valuable, helping you allocate resources more effectively.This leads to more efficient marketing strategies and better overall results.

Real-Time Alerts

CANDDi’s real-time email alerts keep you informed about important activities on your website. You receive instant notifications when high-value prospects are active, allowing you to respond immediately. These alerts can be triggered by specific actions, such as visiting key pages or engaging with content.

Access to timely information helps you seize opportunities as they arise. You can quickly follow up with leads showing strong interest to increase your chances of conversion. A Nightly Summary report rounds up the day’s activities and allows you to visualize hot priorities and organize your sales team.

Real-time alerts ensure that you never miss a crucial moment and can act swiftly to engage potential customers. It improves responsiveness and enhances your ability to manage leads effectively.

Campaign Monitoring

The Campaign Monitoring feature with CANDDi tracks the performance of your marketing campaigns. It provides data on how well your campaigns drive traffic to your website.You can see which campaigns are the most effective in attracting visitors and generating interest.

This information helps you understand which strategies work best and which need improvement. Analyzing campaign performance lets you make data-driven decisions to enhance your marketing efforts.

You can make adjustments based on these insights, which leads to better results and increased ROI. Campaign Monitoring ensures you stay informed about your marketing success and can optimize your strategies for maximum impact.

Multi-Device Tracking

Multi-device tracking, available with CANDDi, gives you a complete view of how visitors interact with your website across different devices. It tracks user behavior on desktops, tablets, and smartphones, capturing their actions regardless of the device used.

This feature provides a seamless picture of each buyer’s journey from start to finish. You can see how users switch between devices and continue their interactions. Understanding this behavior helps you improve your website’s design and functionality.

It ensures that your site performs well on all devices and provides a consistent user experience. Multi-device tracking allows you to tailor your marketing strategies to match user behavior more effectively. Ultimately, it enhances engagement and boosts conversion rates.

Lead Nurturing

Leads are essential for converting prospects into customers. However, 79% of marketing leads never manifest into sales conversions due to a lack of lead nurturing. 

CANDDi’s lead nurturing process focuses on building relationships with potential customers over time. It involves personalized follow-ups based on a lead’s behavior and interests.

By understanding what each prospect is looking for, you can provide relevant content and offers that guide them through the sales funnel. Regular engagement keeps your brand top-of-mind and helps build trust.

Effective lead nurturing increases the likelihood of conversion, turning interested sales leads into loyal customers. This approach ensures that valuable leads don’t fall through the cracks and maximizes the return on your marketing efforts.

Geolocation Data

Knowing the source of your website traffic plays a crucial role in tailoring your outreach efforts. CANDDi’s Geolocation Data accurately tracks visitors’ locations and provides insights into their geographical regions.

This information allows you to tailor your marketing strategies to specific areas. In turn, it makes them more relevant to the audience. You can identify trends based on location and adjust your messaging accordingly.

For example, if certain regions show higher engagement, you can allocate more resources there to maximize results. Geolocation data also helps in personalizing offers and promotions for different locations.

It gives you a clearer picture of your audience, which leads to more targeted campaigns and improved marketing effectiveness.

Data Enrichment

Data enrichment with CANDDi’s website analytics tool enhances your visitor profiles by adding more detailed information. It collects additional data from third-party sources and fills in gaps to provide a fuller picture of each lead.

This process includes information like:

• Company size

• Job titles

• Revenue

• Industry

• Contact details

With enriched data, you gain better insights into your leads’ backgrounds and needs. It allows you to personalize your marketing and sales approaches more effectively. You can then create targeted campaigns and offers based on these comprehensive profiles.

Improved data helps in identifying high-value prospects and prioritizing them. Data enrichment ensures that your outreach is more relevant and increases the chances of conversion.

User-Friendly Dashboard

CANDDi’s user-friendly dashboard displays key analytics in a clear, simple format. It provides easy access to visitor data, engagement metrics, and campaign performance.

With CANDDi Streams, you can set custom filters to track specific groups of website visitors. This intuitive interface allows you to quickly understand insights and make informed decisions without complexity.

CANDDi Capture

CANDDi Capture helps you collect detailed information from your website visitors. It captures data such as names, emails, and company details through customizable forms.

This feature makes it easy to gather leads and understand who is engaging with your site. Using CANDDi Capture, you can segment and follow up with leads more effectively.

It provides valuable insights into visitor interests and behavior. The ability to enhance business insights also enhances your ability to tailor your marketing and sales strategies.

Flexible Pricing Plans

CANDDi offers multiple pricing plans to meet your business needs. There are both monthly and annual options available, allowing you to choose a plan that best fits your budget and commitment preferences:

• Starter - $2490/year +VAT or $249 monthly for up to 1,000 unique visitors/mo

• Premium - $4,950/year+VAT or  $459 monthly for up to 5,000 unique visitors/mo

• Pro - $7,890/ year +VAT or $789 monthly- for up to 10,000 Unique visitors/mo

• Enterprise - Unlimited visitors/mo- Get in touch for a quote

You can also sign up for a free trial to gain full feature access with unlimited support and no obligations for a whole month.

See Why CANDDi Is the Best Website Analytics Tool for Your Business Today

CANDDi is an advanced website analytics tool that provides in-depth insights into visitor behavior and engagement. With its comprehensive features, it helps you understand your audience better and optimize your marketing strategies.

It offers real-time tracking of visitor actions and detailed analytics for informed decision-making. The platform also integrates with your CRM, streamlining lead management and nurturing processes. Custom reporting tools allow you to focus on the metrics that matter most to your business.

Register to try a free 30-day trial of CANDDi for yourself today.