Motor Industry Needs Better Reasons to Make the Most of Digital

Chris Green, co-founder and sales director at http://www.motoring.co.uk was quoted on MotorTrader.co.uk last week as saying that: “the motor industry is seen to be lagging behind in online marketing by those in and outside the sector.”

He may have a point. It’s hard to empirically benchmark the motor industry against other comparable sectors, but based on our interactions, I’m willing to believe that dealers are spending a lower proportion of their marketing budgets online.

I can see why.

Green suggests that there will be an increasing focus on ROI and today that is what the dealers are missing. Great online marketing tools and opportunities should slap you in the face with their value. Yet today much of what is proffered to dealers either fails to demonstrate value, or when it does, demonstrates poor value. We’ve heard stories and seen evidence of terrible lead quality, inconsistent click-through numbers and weak information.

None of this I must add comes from Motoring.co.uk.

If you have or are building an online marketing or Lead Generation proposition for car dealers then we would love to talk to you. Because CANDDi Prospect Analytics can ensure that the value your offering delivers is absolutely plain for the dealer to see, connecting their online marketing spend much more directly to pounds and pence on the bottom line.

It’s an awful lot easier to convince people to move their investment from channels that have always worked for them if they can see that changing will put more money in their pocket.