Team update - new appointments to take CANDDi forward

CANDDi has added two key team members in recent months: Jim Mann as chairman and James Tew as key advisor for the automotive sector. Here’s a little bit about them and their roles in the business.

Jim Mann

Jim is a serial entrepreneur, building ten new businesses in as many years in a variety of sectors, including leisure, on and offline retail.

What attracted you to CANDDi? CANDDi is an innovative business and has the potential to be highly scalable. I know from my experience in online retail that if CANDDi can show website owners even a very small increase in their conversion rate, it will deliver a massive impact on profit. This makes for a very compelling story for both customers and investors.

How do you see your role? It is very hard to stay focused on the most important things when you’re in a start-up - there’s so much to do that it’s all too easy to lose sight of the wood for the trees. My role is to keep Tim and the growing team focused on where the business needs to be.

What’s your vision for the business? For website owners and digital marketers that want to know what’s going on with their customers and how better to provide for them, I see CANDDi growing to be as important as Google Analytics.

**James Tew **

James brings to CANDDi a deep understanding of the automotive market, specifically with regards to the web and financial services. He has a proven track record of identifying an opportunity, creating a product to fit and delivering it to market.

What attracted you to CANDDi? The opportunity to effect change in the automotive market and others. CANDDi provides the missing link between offline sales processes: something the car industry has been refining for years - and online lead generation - an area where it remains relatively unsophisticated.

How do you see your role? My challenge is to define and sell a tangible product for the automotive sector; maybe not the product that CANDDi will eventually become, but a way to leverage its core capabilities in a package that adds value to customers today.

What’s your vision for the business? Initially I expect to see 6-12 months rapid growth in automotive. If we can prove what CANDDi can do in this space, the wider value for comparable markets will be clear. From there we can take the business global with multiple channels, products and services. For now though we will just keep focused on the next milestone.